Targeted Institutional Aid: How one school increased enrollment yield using ISAs

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Enrollment management offices across the country are searching for prudent ways to increase yield without raising discount rates. The traditional combination of on-campus events and regional marketing campaigns simply isn’t always enough to enroll the number of students that colleges need. Download this webinar to learn how one school, Messiah University, segmented its enrollment strategy, revised its financial aid packaging with ISAs, and improved enrollment yield in the course of one academic year.

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